Wellness Trends
amplifyeP24 Launches With Focus on Protein Absorption, Not Intake
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Fit Body Boot Camp Makes Long Term Health Accessible with HIRT
Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness
Sebastien Lagree on His Method & the Future of Fitness
Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.
The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
AG1 Expands Beyond DTC With Nationwide Launch at Costco
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines
Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.
Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science
Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.
Pilates Isn’t Just a Trend: Why It’s the Most-Booked Workout on ClassPass for the Second Year in a Row
Pilates is ClassPass's most-booked workout for the second year in a row, with reservations surging 84% since 2023.
Memorial Day Fitness Sales 2025: Shop the Best Deals
From sleep tech to supplements, these Memorial Day fitness sales offer smart upgrades for exercise, recovery and wellness.
8 Wellness Brands Prioritizing Mental Health in May
From gut health resets to hormone-friendly supplements, these fitness and wellness brands are turning Mental Health Awareness Month into action-packed support for mind and body.
