wellness tourism

boy and girl on a hike
member exclusive

From Workout Cruises to Destination Races, Fitness Travel Is on the Rise

"Sweat Jetting," a phenomenon where travelers book trips around race weekends and athletic experiences, is growing fast, per Tripadvisor.

member exclusive

Recovery Is the New Après-Ski at Luxury Winter Resorts

From Telluride to Deer Valley, luxury ski resorts are investing in recovery amenities like saunas, cold plunges and oxygen therapy.

A New Opportunity for Wellness Is Emerging at Work Events

Work conferences are becoming a new frontier for wellness, as attendees increasingly expect time to rest and recharge during work travel.

member exclusive

The Death of the Spa Appointment Is Changing Wellness Tourism

Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.

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Inside the ‘Runcation’ Movement That’s Taking Off Amid the Running Boom

As marathon participation surges, some races are making their events stand out by combining competitive running with the feel of a vacation.

Danny Dulkin

The Amenity Collective Taps Danny Dulkin To Run New LIVunLtd Consulting Arm

The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.

pool inside of a luxury hotel

Like Hotels Themselves, Hospitality Pros Can Now Get Certified in Wellness

Amid the rapid rise of wellness tourism, WITT has unveiled the first global wellness accreditation for hospitality professionals.

Under Armour Launches Fitness Cruise Amid High Demand for Wellness Travel

Under Armour is taking fitness offshore, partnering with StarCruises to bring workouts and recovery to the high seas.

man and woman work out in a fitness studio

New App Launches as Review Platform for Hotel Gyms. Can It Catch On?

TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.

Les Mills class

The Top Trends Propelling Fitness Forward

From AI to healthcare alliances, Les Mills CEO Sean Turner explains the must-watch shifts reshaping fitness and how brands can stay ahead