Strength training is increasingly becoming a a focal point for consumers across all ages and fitness levels, Tonal reports.
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
From CEO shakeups to celebrity endorsement deals to lawsuits, these fitness and wellness articles caught eyeballs in 2023.
As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.
Tonal is alleging rival brand Speediance infringes on its patents and is engaging in false and misleading advertising.
Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.
Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.
Extend, which specializes in tech-enabled product protection solutions, is quickly carving a niche in the fit tech space Tonal, an […]
While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.
As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.
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