Tonal

Tonal Rolls Out Lululemon Mirror Trade-in Program

As Lululemon drops its connected fitness product, Tonal is looking to lure Mirror members with discounts on hardware and a free membership.

Tonal Sues Smart Home Gym Rival Speediance

Tonal is alleging rival brand Speediance infringes on its patents and is engaging in false and misleading advertising.

Tonal Eyes New Consumers With Best Buy Deal

Smart home gym maker Tonal already has an in-store deal with Nordstrom, but Best Buy should expose the brand to an even wider audience.

Tonal CEO Bullish on Hardware Amid Connected Fitness Woes

Krystal Zell has been at the helm of Tonal for half a year. She’s all-in on the company’s approach to digital strength training.

Tonal Is Latest Fit Tech Company To Offer Extend Product Protection

Extend, which specializes in tech-enabled product protection solutions, is quickly carving a niche in the fit tech space Tonal, an […]

Tonal Targets Older Adults With ‘Active Aging’ Strength Workouts

While most of the fitness industry vies for the attention of younger consumers, Tonal is making a play for those in their Golden Years.

How Tonal Plans To Redefine Home Fitness With AI

As it leverages artificial intelligence, the digital strength training company points to the continued popularity of at-home workouts.

Speediance Raises Nearly $10M To Grow Digital Weight Machines

Speediance, a Chinese brand, has created a series of digital resistance machines it says will revolutionize strength training.

Forme fitness

Forme Goes Public With Connected Fitness Mirror, but Shares Tumble

FORME, a connected fitness company, had a tough first day on Wall Street, with its shares falling 17% after the launch of a $12 million IPO.

An image of Krystal Zell, now the former CEO of Tonal.

Tonal Makes Change at CEO, Raises $130 Million in New Funding

Tonal has tapped Krystal Zell to be its new CEO, the smart home gym company said while also announcing a $130 million funding round.