Tom Brady
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Tom Brady Takes Role at Medical Weight Loss Brand in Latest Wellness Move
Tom Brady has been named chief wellness officer at eMed, a digital health startup offering clinically supervised GLP-1 care.
The Biggest Celebrity Fitness & Wellness Deals of 2025
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
ATN Week in Review: Celebrities Are Serious About the Business of Wellness
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
Aescape Acquires Tom Brady’s Longevity Protocols, Adds NFL Legend to C-Suite
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
All About That Boost: Meghan Trainor Teams With Terra Origin
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
Tom Brady’s Autograph & Future Merge to Offer Elite Fitness Coaching
Brady’s fan engagement company and the virtual personal training app have merged to expand both brands’ global reach
Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
Wynn Launches Living Well
Wynn Living Well builds on traditional spa services offered in resorts, offering in-room workout videos, personalized training sessions, &...
Collaboration Alert: Tom Brady’s TB12 & Brandon Marshall’s House of Athlete Unite for Love of the Game
Tom Brady's TB12 and Brandon Marshall's House of Athlete will enhance the offerings in sports medicine, performance, & PT to athletes.
