The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The massage and recovery tech company continues to build momentum under new leadership, adding Tom Brady-inspired massage sessions to a partnership roster that also includes Equinox and top hotels
The AI robotic massage company appears to be going strong after facing financial uncertainty earlier this year, as Brady continues his public backing of the brand
The retired NFL legend appeared on Fox Business to tout his partnership with GLP-1-prescribing telehealth platform eMed, Brady's latest move into the wellness space
eMed, which named Brady as its chief wellness officer earlier this year, offers GLP-1s, at-home blood testing and clinical consultations.
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Tom Brady has been named chief wellness officer at eMed, a digital health startup offering clinically supervised GLP-1 care.
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
ATN breaks down fitness and wellness-focused business moves by Tom Brady and Dua Lipa, as well as recent US investments in padel.
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
Meghan Trainor has endorsed Terra Origin, which has launched new hydration and greens supplements on iHerb.
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