Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
One year after a massive rebrand that hasn't yet gone according to plan, connected fitness giant Peloton is now on the hunt for a new leader.
Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact.
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.
Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
The wellness real estate market is projected to hit a staggering $887.5 billion by 2027, according to The Global Wellness Summit.
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
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