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Reaching a Social Media Weary Gen Z: Strategies for Fitness Brands
Fitness brands hoping to reach the coveted Gen Z demo must be deliberate and strategic about their social media strategy.
Peloton CEO Barry McCarthy Exits Amid New Round of Layoffs
One year after a massive rebrand that hasn't yet gone according to plan, connected fitness giant Peloton is now on the hunt for a new leader.
Physical Fitness Linked to Long-Lasting Mental Health Benefits for Kids
Two new studies underscore the beneficial effects that physical fitness has on mental health in children and adolescents – and its long-term impact.
How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
Fitness Consumers View Tech as Motivational Tool, Peloton Finds
The spring season encourages Americans to prioritize fitness, and many are using tech to help them stay motivated, according to a Peloton study.
Investors Bank on Mushroom-Infused Wellness Products
The performance-boosting and wellness promises of Lion’s Mane and Cordyceps mushrooms are resonating with Gen Z.
Hyrox Enters Canada Amid Rapid Global Expansion
Hyrox, a fast-growing fitness race that incorporates running and functional workout stations, is entering the Canadian market in its latest global expansion move.
Fibo Launches New Video Projects in Fitness Content Play
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
Wellness Real Estate Is Booming – And Just Getting Started
The wellness real estate market is projected to hit a staggering $887.5 billion by 2027, according to The Global Wellness Summit.
Female Fitness Influencers Flex Monetizing Muscles
When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.
