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The Event Fitness & Wellness Owners and Operators Can't Miss.
U.S. tennis participation hit a record 27.3 million in 2025, up 54% since 2019, fueled by Millennials and the broader racket sports boom.
Top players Jannik Sinner, Carlos Alcaraz and Aryna Sabalenka were ordered to remove their Whoop bands before matches at the Australian Open.
AO Ventures, the investment arm of the Australian Open and Tennis Australia, is funding Padel Haus, a U.S.-based operator of padel clubs.
Nick Kyrgios is taking on a new role at Stack Athletics, driving the rise of bold racket-sport style for Gen Z and millennials.
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
Shop the best products for playing racquet sports including clothing, tennis bags, massage guns, and more.
One anticipated event is the Lillet Women in Sports panel, which will feature former pro tennis player & Athleta ambassador Monica Puig and...
Will Perform, the new venture by Serena Williams, includes five products in four categories: [WILL] Relieve, Cool, Rest, and Soothe.
SwingVision has expanded in scope since it was launched in 2019 for 18-55 year old tennis players competing in at least one match every week.
Digital mental health firm Wondermind, co-founded by Selena Gomez, has raised $5m in Series A funding round led by VC firm of Serena Williams
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