SWTHZ

SWTHZ consumer

SweatHouz Plans New Openings in Key Cities Across US

SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.

SWTHZ Plunge

Designing for Belonging: How SWTHZ Makes Wellness Accessible & Personal 

Through space allocation, service and technology, the SWTHZ concept delivers wellness that feels personal, private and restorative

woman lies inside of an Ammortal Chamber

Wellness Brands Are Pushing Scientific Experts

Wellness brands of all types are looking to leverage scientific expertise by forming advisory boards and signing well-known medical advisors.

SWTHZ

Franchisee Spotlight: SWTHZ, Sweat Equity Holdings

Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.

Jamie Weeks

Jamie Weeks Launches PE-Style Firm To Back Startups: ‘Where the Unicorns Live’

SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.

SWTHZ

SWTHZ Upgrades Wellness Experiences & Franchise Opportunities

SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios

ATN Innovation summit on growth

Fitness Leaders Debate Franchise vs Corporate-Owned Growth

C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.

Wellness & Recovery Outlook: CEOs Talk Market Growth, Making Science Accessible

ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.

SWTHZ consumer

SWTHZ on the Rise of Personalized Recovery & The Future of Self-Care

SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively

Unscripted podcast banner featuring Jamie Weeks of SWTHZ

Unscripted: SWTHZ’s Jamie Weeks on Contrast Therapy, Biz of Franchising

SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.