SWTHZ
SweatHouz Eyes a Sauna & Cold Plunge Studio Takeover in NYC
Three entrepreneurs are leading SweatHouz's expansion into New York City with 12 planned contrast-therapy studios, beginning with Tribeca.
Franchisee Spotlight: SweatHouz in Columbus, Ohio
Kurt Prosser is proving that education plus experience is the key to wellness adoption — using events, insight and hustle to grow his SWTHZ.
Why SweatHouz (SWTHZ) Believes the Next Frontier of Recovery is Everywhere
SWTHZ’s nationwide expansion shows that the need for physical and mental restoration extends beyond luxury markets
SweatHouz Plans New Openings in Key Cities Across US
SweatHouz is opening two new studios a week through year-end as demand for private infrared sauna and cold-plunge suites surges.
Designing for Belonging: How SWTHZ Makes Wellness Accessible & Personal
Through space allocation, service and technology, the SWTHZ concept delivers wellness that feels personal, private and restorative
Wellness Brands Are Pushing Scientific Experts
Wellness brands of all types are looking to leverage scientific expertise by forming advisory boards and signing well-known medical advisors.
Franchisee Spotlight: SWTHZ, Sweat Equity Holdings
Nico Varano of Sweat Equity Holdings shares tips for those interested in franchising with contrast therapy brand SWTHZ.
Jamie Weeks Launches PE-Style Firm To Back Startups: ‘Where the Unicorns Live’
SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.
SWTHZ Upgrades Wellness Experiences & Franchise Opportunities
SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios
Fitness Leaders Debate Franchise vs Corporate-Owned Growth
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
