ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively
SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.
Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.
SWTHZ has a top-notch understanding of what educated and new consumers are after in the wellness space at this point in time.
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Athletech News breaks down the top wellness and recovery franchises, including investment, modalities and growth plans.
Plunge will provide its cold plunge tubs to SWTHZ facilities nationwide, a massive distribution deal for the cold therapy brand.
SWTHZ, a sauna and cold plunge studio brand, is adding scientist Dr. Susanna Søberg and private equity vet Rachel Lee to its ranks.
Jamie Weeks, a highly successful Orangetheory Fitness franchise owner before founding SWTHZ, shares his candid thoughts on the business of franchising.
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