SWTHZ founder Jamie Weeks, who built Orangetheory’s largest franchise group, launches Founders Row to back startups in their earliest years.
SWTHZ version 2.0 attracts clients and franchisees alike with expanded modalities in comfortable, easy-to-operate studios
C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.
ATN speaks with CEOs of some of the world’s top (and up-and-coming) wellness and recovery brands.
SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively
SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.
Sauna House, a modern bathhouse brand, plans to launch a Knoxville, Tennessee, location as early as spring 2025.
SWTHZ has a top-notch understanding of what educated and new consumers are after in the wellness space at this point in time.
With the sweeping industry shift to wellness, centuries-old practices like saunas, cold plunges and bathhouses are making a rousing resurgence
Athletech News breaks down the top wellness and recovery franchises, including investment, modalities and growth plans.
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