supplements
Report: 47% of Americans Think Supplements Are FDA-Approved
In the golden age of supplements, nearly half of Americans believe their chosen products are backed by the FDA, according to a new survey.
The Vitamin Shoppe Parent Company Files for Bankruptcy
The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.
Can Personalized Nutrition Solve America’s Health Crisis?
Key executives in fitness' nutrition sector touch on telenutrition, forward-thinking supplement companies and more
Keurig Dr Pepper Acquires Ghost for $1B+
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
SuppCo Secures $5.5M to Make Sense of Supplements
SuppCo, a new supplement app that just secured $5.5 million, is preparing for an official launch in 2025. The platform is currently in beta.
Inside Bodybuilding.com’s 2025 Relaunch
Bodybuilding.com has laid out its plans for 2025 and beyond, with a revamped house line, new products, a fitness app and in-person events.
Armra Enters Sprouts with Colostrum Products
Armra, a physican-founded wellness brand selling colostrum-based products for health, has named Sprouts as its first retail partner.
NYC Gets Dose of Calm with Peloton’s Ally Love and Natural Vitality
On Sept. 18, New Yorkers and commuters are being treated to a one-day immersive wellness experience that includes calming beverages and more.
The Golden Era of Vitamin Gummies
The U.S. vitamin gummies market, valued at $2.32 billion in 2023, is expected to grow to $3.47 billion by 2029
The 8 Trends Driving the Supplements Market
Here’s the trends XRC, a venture capital firm, says will continue fueling the vitamins, minerals and supplement space
