supplements
AG1 Expands Beyond DTC With Nationwide Launch at Costco
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
The Vitamin Shoppe Acquired, Former CEO Sharon Leite Returns
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
New Research Links Creatine to Depression Relief
New research highlights creatine’s potential beyond muscle building—showing promise as a supportive tool for depression.
Bioniq Expands Into Remedy Place
Bioniq and Remedy Place partner to launch Meridian, a personalized wellness program featuring blood-based supplements and biomarker analysis.
Home Run for Health: Bryce Harper Partners With Just Ingredients
Philadelphia Phillies’ Bryce Harper has teamed with Just Ingredients, joining several pro athletes aligning with fitness and wellness brands.
Thorne Launches Sports Performance Line, Taps Tennis Pro for Campaign
Pro tennis star Ben Shelton has partnered with Thorne to spotlight its new line of on-the-go sports supplements, such as Daily Electrolytes.
The Vitamin Shoppe’s New GLP-1 Line Signals Shift in Supplements
The Vitamin Shoppe has launched a new GLP-1 support supplement line designed for users of weight-loss medications.
Life Time’s Supplement Strategy Could Be Its Boldest Move Yet
Athletic country club operator Life Time has unveiled Nourish, a drinkable greens product from its growing LTH supplement line.
Hometown Hype: The Vitamin Shoppe’s Experiential Retail Strategy Is a Sign of the Times
The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
Gummies, Greens & Growth: Grove Acquires 8Greens
Eco-friendly marketplace Grove Collaborative has scooped up 8Greens, adding it to its product lineup next month.
