Supplement Companies

Thorne CEO Colin Watts

CEO Corner: Thorne’s Colin Watts Talks State of the Supplement Industry 

Watts, who took over as the CEO of Thorne in 2023, is steering the company into a new era of personalized wellness and supplements.

David Beckham gets interviewed on stage

David Beckham’s Supplement Brand IM8 Bets on Science-Backed Wellness

IM8, a supplement brand co-founded by David Beckham, is taking strides to position itself as a science-first wellness brand.

headshot of Seed co-founder Ara Katz

CEO Corner: Seed Health’s Ara Katz on the Science of Probiotics

Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.

an image of Kat Cole,

AG1 Is More Than Just a Greens Powder, CEO Says

Marketed as a multivitamin, probiotic and greens powder all rolled into one, AG1 has become one of the world's most popular supplements.

Cristiano Ronaldo and Vadim Fedotov celebrate Ronaldo's investment in Bioniq

Cristiano Ronaldo Invests in Bioniq, a Supplement Brand Valued at $82M

Cristiano Ronaldo is investing in Bioniq, a brand that uses blood test and health quiz data to create highly personalized supplement blends.

Bioniq founder and CEO Vadim Fedotov

CEO Corner: Bioniq’s Vadim Fedotov on a New Era of Personalized Supplements

With hyper-personalized blends backed by blood test data and AI, Bioniq is working to change the narrative around supplements.

Momentous Partners With NFL Team To Launch Next-Gen Recovery Drink

Momentous' Elite Recovery drink comes after NFL nutritionists experimented with hundreds of product formulations to find the right blend.

man with sharp jawline

‘Fitness Gum’ Can Improve Jawline, But Its Not a Cure-All, Dentist Says 

Biological dentist Dr. Dominik Nischwitz shares his thoughts on the viral "facial fitness gum" trend and on jaw health in general.

Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd

Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.

an image of AG1 CEO Kat Cole

AG1 Makes CEO Change as Founder Chris Ashenden Steps Down

AG1, formerly Athletic Greens, has named Kat Cole as its new CEO, succeeding founder Chris Ashenden, who has led the brand since 2010.