Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
The fitness industry often pays trainers by the session and wonders why they burn out, walk away or poach clients on the side. Active Life founder Sean Pastuch makes the case for paying them like the assets they are.
The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome.
The recovery market is on track to triple to more than $26 billion by 2035, according to research firm Fact.MR.
CoverMe Fitness and payroll platform Jebra have partnered to deliver a single, end-to-end system that links class scheduling.
CoverMe, the "Uber of Fitness" connecting gyms with qualified instructors, is a 2025 National Technology Awards finalist in two categories.
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