PureGym
Inside the Top New Year’s Fitness Campaigns of 2026
This year, many fitness brands focused on reminding people about how good working out can feel, while some offered bold discounts and edgy messaging about the dangers of AI.
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
Gymgoers Want 24/7 Access. But Are They Ready for the Tech That Makes It Possible?
PureGym’s 24/7 access model, which trades a front desk for entry pods, has worked overseas, but in New York, it’s sparked debate.
Walking Workouts Could Explode in Popularity in 2026, Google Data Suggests
ATN breaks down the fitness trends with the biggest increases and decreases in Google search activity in 2025, according to PureGym’s annual report.
PureGym Renames Former Blink Fitness Gyms in NY & NJ
PureGym brings its high-value low-price model to New York and New Jersey with 56 upgraded former Blink Fitness clubs and 24/7 access.
PureGym Pledges To Help UK Government Keep Workers Healthy
PureGym joins 60 employers in the UK Government’s Keep Britain Working Review to combat workplace ill-health and boost productivity.
PureGym Unveils New Group Fitness Classes, Opens Doors for Free
PureGym opened all 435 of its gyms across the U.K. for National Fitness Day, offering free day passes and new classes Strike, Step and Pump.
PureGym Offering Free Memberships to Men With Prostate Cancer
Men with prostate cancer on hormone therapy will get free PureGym access and structured exercise plans in a new national initiative.
PureGym Staffers Raise £105K+ for Heart Health
PureGym, which recently acquired nearly 70 Blink Fitness locations, raised over £105,000 for heart health charities.
Fitness Technology Summit To Hold First-Ever Europe Event
Long held in North America, The Fitness Technology Summit will stage its inaugural European event in one of London’s iconic soccer venues.
