Pure Barre

Club Pilates, Pure Barre Add Women’s Health Programming

Club Pilates and Pure Barre partner with women’s telehealth clinic Midi Health to deliver workshops and resources on midlife wellness.

woman works out at a Pure Barre studio

Pure Barre Sets the ‘Barre’ High With Summer Challenge

Pure Barre's summer challenge returns to studios this July, inviting members to boost consistency and explore four distinct barre workouts.

women inside of a Pure Barre studio

Stronger Moves, Stronger Members: The Rise of Pure Barre Define

With progressive overload and resistance training, Define by Pure Barre isn’t just changing workouts — it’s transforming lives. 

Katelyn DiGiorgio of Pure Barre

Fireside Chat: Katelyn DiGiorgio of Pure Barre on the Next Big Thing in Low Impact Fitness

Katelyn DiGiorgio of Pure Barre and Athletech News Founder and CEO Edward Hertzman speaks on Barre's general growth and within her franchise.

People doing Pure Barre

Pure Barre’s Barre Stronger Challenge Returns

Pure Barre's widely poplar Barre Stronger Challenge returns March 1, encouraging members and new clients with 20 classes in 31 days.

an image of Pure Barre members in a group workout setting

Pure Barre Launches “Platinum Barre” & “First 10” Challenge

Pure Barre has launched two challenges to kickstart 2025 designed to engage and inspire new and current members.

woman work out on mats at Pvolve studio

The Best Fitness Franchises Under $250K To Open

Athletech News breaks down the best fitness franchises that cost less than $250,000 to open, including gyms, studios and more.

an image of a Club Pilates studio and members working out on reformers

Club Pilates Expands to Mexico

Club Pilates, Xponential's most successful boutique fitness brand, is headed to Mexico with a minimum of 65 Club Pilates studios set to open.

woman works out at a barre3 studio

The Best Barre Fitness Franchises To Open

Athletech News breaks down the best barre fitness franchises to open, including investment, demographics and growth goals.

People doing Pure Barre

Pure Barre Launches Year Six of Fall Fit Challenge

Kicking off on September 3 and ending on November 1, the Pure Barre challenge encourages members to complete 30 classes in 60 days