PSG

Whoop-PSG Deal Marks Wearable Maker’s Biggest Sports Push Yet

Fresh off a $10.1 billion valuation, Whoop will provide Paris Saint-Germain's men's and women’s teams with biometrics for training and recovery, along with fan activations.

Soccer Giant PSG Makes Fitness Play With Player-Inspired Workouts

Paris Saint-Germain has partnered with AI fitness app Zing Coach to bring player-inspired workouts, leaderboards and VIP rewards to its fans.