Project LIFT

A smiling headshot of Andrew Alfano against a grey background.

CEO Corner: Andrew Alfano Has Big Plans for Retro Fitness

Under Alfano's watch, Retro Fitness has undergone a massive rebrand and struck an agreement that will see BlackRock open at least 80 gyms.

Two fit African-American women

Minority Gym Report: Retro Fitness Targets ‘Communities of Color’ with Project LIFT

Project LIFT by Retro Fitness will enable African-American and non-Black Hispanic citizens to enjoy greater access at low prices.

Retro Fitness project LIFT launch coverage by Athletech NewsLogo

500 Clubs in 5 Years: Retro Fitness Introduces Project LIFT to Raise Fitness Awareness

Retro CEO Andrew Alfano says Project LIFT will enable the fitness company to give money back to organizations within communities across the US