Pilates
Dua Lipa Joins Pilates Brand Frame Fitness as Co-Founder, Chief Creative Officer
Frame Fitness has named Dua Lipa co-founder and chief creative officer as the Pilates brand eyes standalone studios and hotel partnerships.
Balanced Body Launches New Version of Famous Pilates Reformer
Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.
Your Reformer, Johnson Health Tech Strike Global Distribution Deal
Your Reformer has partnered with Johnson Health Tech to expand Pilates access with a global distribution deal.
Solidcore Taps Ex-‘SNL’ Star Ego Nwodim for First Celebrity Campaign
Comedian Ego Nwodim stars in and co-creates Solidcore’s first celebrity campaign, “Get Obsessed,” as the boutique fitness brand expands.
Australia’s CorePlus Taps Mindbody for US Expansion
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
BODi Adds At-Home Pilates, Women’s Health Content
BODi (formerly Beachbody) is expanding with hormone health, Pilates and three new vegan Shakeology flavors this fall.
Carrie’s Pilates Plus Marks Milestone, Plans Franchise Expansion
Former model Carrie Minter Ebers built Carrie’s Pilates Plus into a growing franchise, now expanding into recovery, lifestyle and digital.
Club Pilates Wraps Record-Breaking Challenge With First Experiential Event
Xponential Fitness–backed Club Pilates drew 136K members to its Pilates Body Challenge and will soon host its first experiential event.
Studio Pilates Enters Germany as Global Growth Ramps Up
Studio Pilates is launching in Germany amid global expansion plans with upcoming studios across the U.S., Europe, Australia and New Zealand.
JetSet Pilates Targets 200 Territories as Reformer Craze Builds
JetSet Pilates is expanding across the U.S. and abroad, with new studio openings, steered by key leadership hires and a strategic investment.
