Pilates reformer

iFIT Inc. Enters Connected Pilates with Acquisition of Reform RX

iFIT Acquires Reform RX, Enters Connected Pilates Market

iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.

Balanced Body metro IQ reformer

Balanced Body & Flex Partner To Make Pilates Purchases HSA/FSA Eligible

Balanced Body has partnered with Flex, allowing consumers to use pre-tax funds on Pilates equipment and accessories starting May 20.

Aldi's Pilates reformer

Aldi’s Pilates Reformer That Caused a Frenzy in Australia Lands in the UK for £150

Aldi, the budget-friendly grocer, is launching a £150 at-home Pilates reformer in the United Kingdom following Australia's debut last year.

woman on pilates reformer

How Hannah Fink, Founder of Somato, is Redefining Pilates at Home with Design & Accessibility

Explore our interview with Hannah Fink, Somato founder, as she shares insights on creating a compact Pilates reformer.

An image of a woman using a connected Pilates Reformer

Reform RX Lands $5.1M Investment in Landmark Deal for Connected Pilates Reformer

Reform RX, maker of a connected Pilates Reformer, has landed a $51 million investment from Clarendon Fund Managers.

BASI Systems Hires New CEO as Pilates Equipment Maker Eyes Expansion

Matthijs Wilhelmus joins BASI Systems as it gears up for growth in 2024, with a focus on innovation and customer-centric solutions.

As Pilates Surges in Popularity, Balanced Body Continues To Thrive

Balanced Body, a global leader in Pilates equipment and education, is uniquely positioned to capitalize on the modality's rise to prominence.

Merrithew music

Merrithew Takes the Guesswork Out of Fitness Playlists With New Music Collection

Merrithew Music tracks can be used for all fitness modalities and provide musical cues to signal transitions.

Reform-RX-Pilates-reformer-and-California-studio-launch-news

Reform RX Introduces the Future of Pilates with its Digitally-Connected Reformer

Reform RX CEO Yvette McGaffin tells Athletech News that the method encompasses key components that make up the musculoskeletal system.