Pilates Addiction

Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements

Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.

woman working out on a Pilates reformer
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Can the Pilates Franchising Boom Continue?

ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.

Pilates Addiction Tops 200 Territories Sold, Plans To Open 100+ Studios in 2026

The Sequel Brands-owned Pilates Addiction has enjoyed an explosive year of growth, with ambitious expansion planned for 2026.

people on reformers inside a Pilates Addiction studio

Pilates Addiction Hits 100 Territories Sold Amid Fast Growth

Pilates Addiction is seeing explosive early franchise growth across the U.S. under parent company Sequel Brands.

woman on a Pilates reformer

Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.

Anthony Geisler

Anthony Geisler Launches Sequel Brands, a New Boutique Fitness Franchisor

Anthony Geisler's new fitness company Sequel launches with four brands, locations across the U.S. and a team of top execs.

A BODYBAR Pilates class in action.

Prestige Franchise Partners Plots Growth Spree for Bodybar Pilates

Prestige Franchise Partners takes over franchise development for Bodybar Pilates as the boutique brand targets national growth.

woman on a Pilates reformer

Pilates Addiction Launches With Big Plans To Scale, Sarah Luna as CEO

Pilates Addiction will open in West Hollywood before expanding to New York City. After that, it’s eyeing nationwide expansion.