personal training

Equinox Designs Training Program for Members on Weight Loss Drugs

Luxury fitness brand Equinox is creating a program designed to help Ozempic and Wegovy users build long-term, healthy habits.

Breaking Down the Business of Boutique Fitness

Boutique fitness gyms are uniquely positioned to educate clients, but with that comes a responsibility to ensure proper coaching.

woman decides whether to buy a bottle of wine

NASM Adds Personal Training Course on Mindful Drinking

The NASM course equips fitness professionals to guide clients in pursuing mindful alcohol consumption, a growing trend among Gen Z.

Equinox Names Health Advisory Board To Guide Holistic Wellness

The panel of experts will counsel the Equinox Fitness Training Institute (EFTI) to elevate programming for the brand's members and coaches.

two people about to head into a Planet Fitness

Why Planet Fitness Is Winning the Race for Gen Z

With memberships at $10 a month, Planet Fitness continues to score big with young consumers, from the gym reluctant to personal trainers.

ISSA Educates the Next Gen of Boutique Fitness Instructors

As boutique fitness surges in popularity, ISSA is tailoring its educational programs to meet the unique needs of instructors and studios.

Fit To Coach? Why Fitness Coaches Should Practice What They Preach

Fitness coaches don’t need to have the strongest squat or the leanest physique, but they should practice certain daily behaviors.

Trainer Talks: How Kira Stokes Built a Top Fitness Brand

Founder of KSFit and The Stoked Method, Kira Stokes prides herself on a science-backed approach to fitness and long-term business planning.

Influencer Katy Hearn Rebrands Fitness App, Eyes AI Coaching

The female-focused fitness and virtual coaching app Fit by Katy, launched by Katy Hearn, has officially been rebranded to Sesh.

GymGuyz Celebrates Franchising Success, Touts Growth Plans

GymGuyz, a rapidly expanding mobile fitness franchise based in New York, projects 75 additional territories in 2024.