Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Training is the highest-margin product most gyms sell and the one they’re most likely to underprice.
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
The argument for performance-based pay isn’t really about paying coaches more. It’s about aligning incentives so that the client, the coach, and the business all benefit from the same outcome.
Trainers who take jobs at big box gyms do so because they lack the confidence or skills to build a business on their own.
Operators who move from fragmented tools to connected, intelligent infrastructure will see compounding advantages in efficiency, member experience and growth.
ACE and Coursera are targeting aspiring personal trainers and coaches with a helpful self-guided intro program.
Unveil the benefits of NASM One™ in helping trainers adapt to industry changes, enhance their skills, and grow their businesses
Fitness On Demand has announced a new partnership with Motosumo, a company that uses smartphone technology to turn any stationary bike ...
24 Hour Fitness is reimagining the Presidential Physical Fitness Test with a version that seeks to update the test using modern fitness principles.
Discover how AI enhances fitness coaching without losing the personal touch. Insights from Kandace Dickson of CoachRx & OPEX Fitness.
Sign Up to Our Newsletter
