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Companies ranging from tech giant Apple to StretchIt — an emerging app dedicated entirely to stretching — are vying for a piece of the at-home fitness market. We took a closer look at 11 virtual fitness membership programs looking to cash in on the at-home fitness boom... READ MORE @ Business Insider
On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.”
“We’re just digesting the announcement like everybody,” Foley said. “The biggest thing I will say is it’s quite a legitimization of fitness content, to the extent the biggest company in the word, a $2 trillion company, is coming in and saying fitness content matters. It’s meaningful enough for Apple.”
Peloton Interactive Inc. founder John Foley is now a billionaire, thanks to a stunning rally in his home-fitness company’s shares since the pandemic began.
For Peloton, the pandemic has been profitable. The at-home fitness company announced its first-ever quarterly profit, which was bolstered by a 172% surge in sales and more than 1 million people subscribing to its streaming classes. Peloton (PTON) has seen its fortunes soar this year because of... READ MORE @ CNN
Peloton announced a slew of new equipment launches on Tuesday, including a lower-priced, high-tech treadmill and a more expensive bike option with a rotating screen.
Peloton Interactive Inc. jumped on Wednesday after JPMorgan said shares of the connected fitness bike maker could reach $105 by December 2021.
The esteemed group of medical professionals bring expertise in cardiovascular medicine, cardiopulmonary exercise, neurology and neuroscience
Three companies — Tempo, Tonal and Forme Life — are competing to supplant cheap dumbbells with smart machines priced in the four figures.
The company has become the premier name where technology and exercise equipment intersect.
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