The company has become the premier name where technology and exercise equipment intersect.

Everyone is talking about Peloton stock because this company did what no other fitness equipment brand was willing or able to do — bring high-end, at-home, interactive exercise equipment into the mainstream. Similar to Apple in the smartphone arena, Peloton isn’t the biggest name in fitness equipment, but it’s the premier brand everyone else wants to mimic.

Unlike Apple, though, Peloton probably can’t count on repeat purchases of its hardware every couple of years. Eventually, the app will become the company’s biggest profit and growth engine, but it remains to be seen if that will be enough given consumers’ numerous alternatives.

There’s certainly no denying Peloton deserves… READ MORE @ The Motley Fool

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