Peloton

Connected fitness weights

Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth

Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.

ChatGPT on an iPhone

ChatGPT Health Debuts With Peloton, Weight Watchers as Early Partners

ChatGPT Health is launching with partners like Peloton and Weight Watchers, pulling fitness and medical data into one AI experience.

The 10 Most Popular Fitness & Wellness Stories of 2025

From shocking brand moves to the top running shoes of the NYC Marathon and the fittest cities in the country, here’s what readers gravitated toward in 2025.

Apple Fitness+ screens

Apple Fitness+ Makes Its Biggest Global Push Yet

Apple Fitness+ is heading to 28 new markets this month, adding digital dubbing in Spanish, German and Japanese plus a new K-Pop music genre.

Peloton Bikes at the new University of Texas gym

Why Peloton Sees a Bigger Opportunity Than the Home Gym

Peloton's new white paper makes the case for wellness real estate as it grows its footprint across hotels, residential buildings and campuses.

Peloton Expands Yoga Offerings With New Instructors & Sculpt Flow Class

Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.

Peloton instructors in the brand's studio

‘Wicked’ Star Cynthia Erivo Joins Peloton Instructors in Exclusive Class

As the “Wicked” sequel rolls out in theaters, actress Cynthia Erivo used her running background to join Peloton instructors for an exclusive class.

Kendal Toole riding a an indoor cycling bike

Ex-Peloton Star Kendall Toole Launches Wellness App, Eyes In-Person Events

Kendall Toole’s "Never Knocked Out" (NKO) app integrates instructor-led workouts, recipes and mindfulness tools into one platform.

Peloton Bringing Fitness Classes to F1 Las Vegas Grand Prix

Peloton is activating at the F1 Las Vegas Grand Prix with IRL classes, scenic content and equipment marketing across the Strip.

Fitness Brands Target Luxury Real Estate as Key Growth Lever

JetSet Pilates and other boutique brands are merging fitness with luxury real estate, opening studios inside mixed-use developments.