Partnerships
Gymshark Steps Into Footwear With Performance Brand R.A.D
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Power Plate, Exos Strike Partnership Across Athletics, Workplaces & Beyond
Power Plate has partnered with Exos to integrate vibration tech across training, workplace wellness, tactical readiness and digital platforms.
Therabody Adds NFL Star Josh Allen as First-Ever Performance Advisor
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
YogaSix, Luna Grill Team Up for Fitness-Inspired Food, On-Site Classes
YogaSix and Luna Grill are celebrating National Yoga Month with a new Balance Bowl and wellness events linking food and flow.
Heart Health Brand Humann Gets On-Field Branding in Deal With Texas Athletics
The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.
Tone House, Hone Health Partner To Merge Performance & Prevention
Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
Ace Pickleball, DoorDash Strike Multiyear Partnership Featuring In-Club Delivery
DoorDash and Ace Pickleball Club have partnered to offer on-demand delivery, discounted promos to APC members.
iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
Fitness On Demand Adds Rewards From Endurance Zone
Gyms and studios using Fitness On Demand can now offer members perks from top fitness, wellness, nutrition and lifestyle brands.
The Picklr Taps Prime Energy as Official Partner in National Deal
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
