Oura
In a Longevity-Obsessed World, ‘Well-Being Status’ Is the New Flex
Health metrics such as sleep scores and VO2 max are now status symbols. A neuroscientist says the obsession runs deeper than wellness — and so do the risks.
Oura-Mira Partnership Marks Next Step in Women’s Health Tracking
Oura is bringing its continuous monitoring data to Mira users, who will be able to put symptoms like fatigue, poor sleep and stress in the context of hormonal fluctuations.
Investors Are Pouring Money Into Wellness Startups, Especially Wearables
Fitness and wellness climbed to the third-most funded digital health category in 2025, fueled by investor demand for measurable health data.
Oura Takes Next Step Toward Integrating Smart Rings Into Medical Care
Oura’s partnership with Fullscript puts smart ring data directly in clinicians’ hands as the FDA redraws the lines around wearable health tech.
How Wearables Are Evolving From Fitness Trackers to Health Systems
Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Women Get More Sleep Than Men, but They’re More Stressed, Too, Oura Report Finds
Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.
India Court Reinstates Ultrahuman’s Suit Against Oura, Reviving Smart Ring Spat
Ultrahuman’s patent-infringement lawsuit against Oura is back on after the Delhi High Court reinstated the previously dismissed suit.
Wearables Have Lived Outside HIPAA. A New Bill Could Change That
Wearable adoption is soaring, and a new privacy bill, FDA pressure and consumer concerns are forcing brands to rethink data rules.
Key Takeaways From Oura’s Study on Physiological Changes During Pregnancy
A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.
