NordicTrack
iFIT’s NordicTrack Enters Pilates With Ultra Reformer Series
iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.
iFIT Targets Subscriber Growth With AI Tools, Gamified Content
iFIT recently hired Jeremy McCarty as its chief subscription officer as the connected fitness giant looks to drive more membership growth.
Race to the Finish: iFIT Integrates Ergatta’s Gamified Content
iFIT and Ergatta are bringing a gamified virtual racing experience to NordicTrack and ProForm equipment for a new way to train and compete.
NordicTrack Debuts Ultra 1 Luxury Treadmill
In marking its 50th anniversary, NordiTrack has unveiled a premium treadmill that inlcudes a wearable ring.
iFIT Wants to Change How We Experience Connected Fitness
iFIT is embracing in-person events and social media content to help its members forge a deeper connection with their favorite trainers.
iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
The 50 Best Prime Day Fitness & Wellness Deals of 2024
Our editors have scoured Amazon for the best Prime Day deals on top fitness and wellness products, including up to 50% off top-selling items.
iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
Freemotion Continues Global Expansion Efforts
Freemotion Fitness, iFIT's commercial branch, continues to build out its executive team, this time adding a key international piece.
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
