NOBULL
Tom Brady Pulls Plug on TB12, Pivoting to Nobull Nutrition
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Why CrossFit Has Signed So Many New Partners in 2025
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
No Pain, No Gain? New Survey Says Americans Are Over Fitness Influencers
A new survey shows Americans are rejecting fitness influencers, tracking tech, and outdated mindsets—forcing brands to rethink their role.
Tom Brady’s TB12, Nobull Merge To Form Nutrition & Apparel Giant
The NFL legend joins Mike Repole, who bought Nobull last summer and has a history of partnering with Hall of Fame athletes.
CrossFit Names GoRuck as Official Apparel & Footwear Partner
GoRuck will be the official partner for both CrossFit and the CrossFit Games, replacing Nobull, which held that title between 2021 and 2023.
Product of the Week: Nobull Ripstop Runner
Athletech News took the Nobull Ripstop Runner shoes for a spin to see how they stack up to other running shoes on the market.
Nobull Eyes IPO After Major Investment From Bodyarmor’s Mike Repole
Repole has a history of successful exits, including the $5.6 billion sale of Bodyarmor to Coca-Cola in 2021 and the […]
CrossFit Unveils Partnership With Spartan Race & Tough Mudder
Nobull CrossFit Open participants will get the opportunity to enter one of Spartan's U.S.-based events in 2023.
