Nike
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Your Real Competitor? You Don’t Even Know Them (Yet)
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
Nike, WIT Launch London Training Lab Amid Experiential Retail Boom
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Hyperice Brings Nike Recovery Shoes to Atlanta Run Club
Atlanta Run Club members will get access to new Hyperice x Nike shoes thanks to a partnership that includes recovery studio Do Not Disturb.
Just Hike It: Nike Raising Prices, Spares Air Force 1s & Kids’ Items
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Nike & Studio You Respond to Decline in Girls’ PE Engagement
Studio You and Nike have teamed up to launch a video series designed by and for teenage girls, aiming to boost confidence and enjoyment in PE.
From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
Nike, Hyperice Launch ‘Hyperboot’ Recovery Shoe as Brands Grow Closer
Nike and Hyperice have launched the “Hyberboot,” a technology-packed shoe that offers a heated massage for athletes’ feet and ankles.
Nike & Kim Kardashian Collaborate To Launch NikeSkims
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
How Nike, Gymshark Market to Fitness Consumers
Nike and Gymshark are two of the biggest brands in activewear, and they both see a massive opportunity in fitness.
