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Hyperice CEO Jim Huether said first-year sales numbers for the Nike x Hyperice Hyperboot suggest there's a "real appetite for recovery technology built into" footwear
The Swoosh is embracing the hybrid-fitness boom with its first shoes built for Hyrox-style racing, teeing up fresh competition with established players like Puma
Dirk-Jan “DJ” van Hameren, Nike's ex-marketing chief, speaks to ATN about how Whoop's history with athletes and high-performers gives the wearable maker credibility as it looks to bring more people into the world of wearables
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
One LDN, a high-performance gym brand in the U.K., is looking to raise funds for two new locations in London.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Fairmont Hotels & Resorts is rolling out immersive, property-specific wellness experiences and has tapped French soccer player Kylian Mbappé to draw attention to its “Wellness Without Walls” campaign.
Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.
Nike Studios, a chain of Nike-branded boutique fitness studios, has stopped operating, former members and trainers said.
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