Nike
I Tried the Nike x Hyperice Hyperboot. Here’s What It’s Actually Like
The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?
Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Nike Shakes Up Leadership Amid Turnaround Plan
Nike is revamping its executive team, including a C-suite shakeup, as part of CEO Elliott Hill’s push to restore growth.
New Data Reveals the Most Popular Running Shoes at NYC Marathon
Strava data from the most recent NYC Marathon provides insights into what shoes will be most popular among runners at this year's race.
Nike’s Robotic Running Shoes Push Wearables Into Motion
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Nike Trainer Joe Holder: ‘You Don’t Need a Traditional Gym To Get a Great Workout’
Nike Global Trainer Joe Holder partnered with Vita Coco to turn Brooklyn's Domino Park into the Concrete Jungle Gym.
Hyperice Taps Virgil Van Dijk Amid Nike Hyperboot Launch in Europe, Canada
Hyperice adds Virgil van Dijk as ambassador while launching its Nike x Hyperice Hyperboot in the U.K., Europe and Canada.
NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Your Real Competitor? You Don’t Even Know Them (Yet)
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
