NFL

Somnee headband next to a smartphone

Somnee’s AI Sleep Headband Takes Top Prize at NFLPA Pitch Day

Somnee was named winner of the NFL Players Association’s 10th annual Pitch Day, following in the footsteps of brands like Whoop.

Aviator Nation x Super Bowl 2026 Collab

Aviator Nation Gets Into the Super Bowl Game With New Seahawks & Patriots Merch

Retro label Aviator Nation has teamed with the NFL on a Super Bowl LX capsule featuring pieces for Seahawks & Patriots fans – here's when & where to buy.

Mike Trout inside an Ammortal chamber

Ammortal Taps MLB, NFL Stars as Investors for $160K Recovery Chamber

Ammortal has signed elite athletes including Mike Trout and Freddie Freeman to help fuel momentum behind its next-gen recovery device.

Lululemon To Create NFL Fan Gear in Latest Pro Sports Collab

Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.

The Inactive Company, NFL

The Inactive Company Helps Athletes Sleep Like Champions

The Inactive Company helps NFL and college athletes optimize sleep with a performance-focused mask designed for recovery.

John Madsen, Founder, Supra Human

Supra Human Surpasses $25M in Revenue, Redefining High-Ticket Fitness Coaching

Supra Human, led by an NFL veteran and media exec, serves six-figure clients with elite coaching and eyes $52M in projected annual revenue.

woman lies inside of an Ammortal Chamber

Inside Ammortal, a New Wellness Machine That’s Used by NFL Athletes, Luxury Hotel Guests

The futuristic Ammortal Chamber combines wellness modalities like red light, molecular hydrogen and more into one experience.

Cooper DeJean for Renpho with massage eyewear on his head

Flying High: Eagles’ DeJean Teams With Wellness Tech Brand

Philadelphia Eagles player Cooper DeJean is spreading the word on recovery and health tech brand Renpho as its new brand ambassador.

men's football training camp

Exos and Plae Announce NFL Draft Training Program Collaboration

The coaching company has partnered with the training facility brand to prepare athletes for the upcoming NFL Combine Training Program.