MyFitnessPal

Why Under Armour is Selling MyFitnessPal at a Loss after Buying it 5 years ago for $475 million

Facing fierce competition and an identity crisis, Under Armour sells MyFitnessPal and plans to phase out Endomondo by the end of 2020.

Under Armour Looking to Sell MyFitnessPal App

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million. Under Armour is looking to sell the app,…