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The peptide market keeps growing amid mounting tensions between longevity practitioners and scientists. For some, reward — financial or medical — might outweigh risk
The Make America Healthy Again Movement’s controversial new food pyramid comes as fiber surges and protein faces growing scrutiny.
HFA's latest policy briefing covered federal rule-making, state-level wins, Medicare expansion and what the midterm elections mean for the fitness industry.
The Health & Fitness Association has praised the expansion of Medicare to cover GLP-1 drugs and calls for the coverage of exercise programs.
Oura has raised $900 million at an $11 billion valuation as smart rings surge and the U.S. government pushes wearables for preventive health.
Smart rings now make up 75% of fitness tracker revenue, with Gen Z driving adoption as RFK Jr. pushes for wearables to become public health policy.
Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.
Whatever the merits of the controversial test, Trump’s decision to bring it back could mark a turning point for the American fitness industry.
The Health & Fitness Association says the bill marks a “significant milestone for the fitness industry” in its quest to pass the PHIT Act.
Biograph has opened its NYC clinic, combining advanced diagnostics with a spa-like design for a new take on preventive healthcare.
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