Life Fitness
Equipment, Fit Tech Brands Unveil HFA Show 2026 Plans
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
Life Fitness, Merrithew Strike Exclusive Pilates Distribution Deal
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
Life Fitness Helps Brands Tell a Story with their Gym Floor
The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members
How America’s Gyms & Clubs Are Embracing Next-Gen Tech
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Life Fitness Meets Demand with High-End Products That Look the Part
Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you might think.
Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Life Fitness Elevates Cardio With Symbio Installation in New York City
Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better
Mark Mastrov, a Fitness Industry Legend, Honored for Storied Career
The founder of 24 Hour Fitness, Mark Mastrov is a pioneer of the modern gym movement and a highly influential executive.
Chelsea Piers Expands Northeast Fitness Empire With Luxury Gym in NYC
The Chelsea Piers Fitness gym in Flatiron boasts top-flight equipment, a co-working space, a contrast therapy suite and group fitness spaces.
Hammer Strength Hits the Sweet Spot Between Innovation & Simplicity
Plate-loaded strength training isn't going away anytime soon, argues Hammer Strength, the unquestioned leader in the space.
