Kim Kardashian
Kim Kardashian Joins Functional Energy Drink Brand Update as Co-Founder
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
The Biggest Celebrity Fitness & Wellness Deals of 2025
It was was a banner year for celebrity and athlete deals in fitness and wellness. Here's who shaped trends in Pilates, nutrition and more.
Skims Raises $225M at $5B Valuation to Grow Stores, Activewear
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
Celebrity Trainer Senada Greca Launches Wellness Brand Aonic
Kim Kardashian’s trainer Senada Greca has co-founded Aonic, a new wellness brand launching with Aonic Complete, an all-in-one supplement.
NikeSkims Isn’t Just a Launch, It’s a Shake-Up for Women’s Activewear. But Can It Deliver?
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Kim Kardashian’s Skims Teams With LOVB As Loungewear Partner
Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Nike & Kim Kardashian Collaborate To Launch NikeSkims
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
Remedy Place’s Dr. Jonathan Leary on the Rise of At-Home Wellness
The founder of Remedy Place spoke with Athletech News about his newest venture, Remedy rooms, an upcoming line of at-home […]
Peloton Partners with Ashton Kutcher as the Actor & Philanthropist Trains for NYC Marathon
Peloton instructors will support actor Ashton Kutcher and others in preparing for the upcoming 26.2-mile marathon in the New York City.
