iFIT
How Gyms Can Win Members With the Right Cardio Experience
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by more than 7 million people.
Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy
iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.
CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
Trainer Talks: iFIT’s Hannah Eden on Forging an Unstoppable Mindset
Hannah Eden brings the mentality she honed as CrossFit Games athlete to uplift and empower as a fitness influencer and entrepreneur.
Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members
Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.
iFit Plans AI Coach, Touts Tech in New Brand Campaigns
Two new campaigns spotlight the power of personalized tech and fitness content available through the iFit and NordicTrack brands.
Freemotion, Orangetheory Create a Heart Rate Zone Training Classic
A collaboration between two top fitness brands, the OTF REFLEX™ Treadmill sets industry standards in design, force absorption and durability.
Sweat Founders Buy App Back From iFit Just 2 Years After Sale
One of the most popular fitness apps for women, Sweat is back in the hands of its co-founders following its 2021 sale to iFit.
CEO Corner: iFIT Commercial’s Mark Watterson on the Rise of Hybrid Fitness
Watterson, who spearheaded the launch of iFIT's workout content, was tapped to lead the newly created iFIT Commercial in December 2022.
The Gym of the Future Must Be ‘Immersive,’ Fitness Execs Say
The gym of the future will feature open floor plans, recovery services and digital content, all in the spirit of member engagement.
