iFIT
iFIT, Freemotion Take Hybrid Fitness to New Heights With AI Coach
iFIT will be launching AI Coach, an artificial intelligence-powered digital coach that interacts with users via text message to provide 24/7 support.
iFIT Adds C-Suite Execs as AI Coach Launch Nears
Connected fitness company iFIT welcomed Mark Phillips as chief marketing officer and Bart Muller as chief international officer.
Trainer Talks: Ashley Paulson Redefines Endurance With a Dash of Fun
From marathons to motherhood, Ashley Paulson's unique approach to fitness inspires a community of athletes to achieve their goals.
These Fitness Products Made Waves at IHRSA 2024
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024.
Freemotion Continues Global Expansion Efforts
Freemotion Fitness, iFIT's commercial branch, continues to build out its executive team, this time adding a key international piece.
IHRSA 2024: Cardio Still Top of Mind for Fitness Equipment Leaders
Life Fitness, Matrix Fitness and Freemotion Fitness are looking to reenergize the cardio space with premium equipment and on-demand content.
With Freemotion’s 22 Series, Cardio Is a Member Engagement Tool
Gyms that install Freemotion Fitness equipment get an automatic boost from iFIT content, which is already enjoyed by over 7 million people.
iFIT, Dish Settle Lawsuit Over Fitness Streaming Tech
A judge ruled last year that iFIT and Peloton had infringed on Dish’s streaming technology patents, causing headaches for the connected fitness rivals.
Freemotion Fitness, Aktiv Solutions Ink Distribution Deal
As part of the partnership, Aktiv will debut its newest strength training machine at Freemotion’s IHRSA exhibition this March.
Top Fitness Equipment Makers Change With the Times
Execs from Life Fitness, EGYM, Concept2 and iFIT share their thoughts and predictions on the future of fitness equipment.
