iFIT
VR Movement Brand Virtuix Lists on Nasdaq, Secures $11M Investment
Virtuix has gone public on the Nasdaq Global Market, lining up new capital for its treadmill-like virtual reality (VR) movement platform.
iFIT’s New Treadmill Series Shows Fitness Industry Content Shift
As Meta winds down its VR fitness studio, iFIT is expanding its AI-generated content, releasing a new immersive treadmill series.
Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Pilates and the 2026 Equipment Forecast: The Rise of Intelligent, Integrated Movement
Once a boutique niche, Pilates is now influencing a sweeping industry transformation. iFIT and Freemotion are ushering in the change
F45, iFIT Partner To Create Custom Digital Fitness Content
iFIT will feature F45 Training workouts on its streaming platform for at-home use; the brands will also co-produce new content.
iFIT Dives Into Reality TV With Series on Amazon Prime Video
Starting January 8, 2026, Amazon Prime Video subscribers can watch “Trainer Games,” a six-episode reality competition series from iFIT.
Freemotion Facilitates Movement, Performance, and Results
With versatile machines that cater to multiple parties, the iFIT brand Freemotion Fitness leaves no athlete behind
iFIT’s NordicTrack Enters Pilates With Ultra Reformer Series
iFIT has launched the NordicTrack Ultra Reformer Series, a connected Pilates reformer that blends thoughtful design with digital capability.
Samsung Expands Fitness Reach With New Partnerships
Samsung Health, the health and wellness arm of Samsung Electronics, has expanded its partnership with iFIT and struck a new deal with True Fitness.
iFIT Deepens Ergatta Partnership With Game-Based Workouts & Tour de France Bike Content
iFIT deepens its partnership with Ergatta to launch new game-based workouts and Tour de France content across rowers, bikes and treadmills.
