Hyrox
Hyrox Signs USAA as Title Sponsor for Upcoming Dallas Race
Hyrox is bringing on military-focused banking and insurance company USAA as the title sponsor for its Dallas race, the sides announced.
Technogym, World Athletics Launch Treadmill Running Championship
Technogym and World Athletics will launch Run X, a world treadmill championship, in 2026 as fitness competitions gain popularity.
Life Time’s LT Games Kick Off With 150 Athletes, Expansion on the Mind
Life Time launches its first LT Games, drawing top Hyrox, DEKA, and CrossFit athletes to Minneapolis for a two-day hybrid fitness showdown.
Hyrox Taps One FIIT To Scale In-Gym Training Tech
Hyrox is partnering with One FIIT to build and deploy its Performance Hub, which will scale Hyrox-themed classes to gyms worldwide.
For Peloton’s Robin Arzón, Hyrox-Style Training ‘Is the Future’ of Fitness
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Hyrox Signs Fitness First as Official Training Club Partner in Germany
As part of the partnership, Fitness First will also serve as naming partner at the Fitness First Hyrox Frankfurt race later this year.
Everlast Gyms Adding Myprotein Kitchens to Locations Across UK & Ireland
Everlast Gyms will now include on-site kitchen concepts at its U.K. and Ireland locations, rebranding its Flavore bars to Myprotein Kitchens.
Activewear Brand Ten Thousand To Host 10K Race in NYC—With a Grueling Twist
The Ten Thousand 10K, an unsanctioned race, requires athletes to complete 250 burpees during a 6.2-mile race in Manhattan.
Puma, Hyrox Extend Footwear & Apparel Deal Until 2030
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
Actor Berto Colón on How Fitness Fuels His On-Screen Roles
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
