High Value Low Price Gyms (HVLP)
Planet Fitness Grows Revenue but Warns of ‘Transition Year’
Planet Fitness continues to grow membership and revenue but is facing executive upheaval and uncertainty over new franchise growth plans.
10 Fitness Launches Franchisee Marketing Strategy
10 Fitness will support franchisees with a dedicated marketing firm, a move the Arkansas-based brand says sets it apart from other gyms.
CEO Corner: Chuze Fitness, Cory Brightwell Use ‘Hospitality’ To Drive Growth
Chuze has become one of the fastest-growing high-value, low-price (HVLP) gym chains in the U.S., currently operating 59 locations.
Crunch Fitness Taps Pizza Hut Exec To Drive Franchise Growth
Crunch Fitness has named Chequan Lewis president as the fitness franchise eyes its “biggest year” yet in terms of growth.
Planet Fitness Launches Media Network for Advertisers
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
Planet Fitness CEO Talks Franchise Strategy, Price Increase & GLP-1s
Planet Fitness interim CEO Craig Benson delved into a number of important topics, including the brand's new franchise strategy.
UK’s PureGym Plots North American Expansion as Pure Fitness
One of Europe's top fitness operators is looking to muscle its way into the crowded high-value, low-price gym market in the U.S. and Canada.
Planet Fitness Nears 20 Million Members Amid Strong Growth
Planet Fitness has won big with Gen Z consumers. It's also looking to lower the capital requirements to open a franchise location.
Planet Fitness Inks Major Partnership With Megan Thee Stallion
Planet Fitness continues to target Gen Z, this time joining forces with Grammy-award-winning rapper Megan Thee Stallion.
Amped Fitness Touts New Offerings, Big Plans for 2024
The Florida-based gym chain has added offerings like recovery tools and mind-body exercise classes to align with current wellness trends.
