High Value Low Price Gyms (HVLP)
Zeamo Adds Anytime Fitness to Growing Corporate Wellness Platform
The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.
Gyms See Foot Traffic Surge in Q1, Shaking Off Early Concerns
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Planet Fitness Raises Base Membership Price, Pleasing Investors Amid Struggles
Planet Fitness will increase its Classic Card membership cost to $15 per month, up from the gym brand's long-standing $10 price point.
Cowboys’ Dak Prescott Backs Top Crunch Fitness Group
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
Anytime Fitness Targets Indonesia, Middle East Amid Global Push
Indonesia is experiencing a fitness wave and is now home to 25 Anytime Fitness clubs — a milestone the gym aims to replicate in the Gulf region.
Crunch Fitness Hires Former Xponential Exec in International Expansion Move
Crunch Fitness, is gearing up for international expansion, hiring former Xponential Fitness executive John Kersh.
US Private Equity Firm Buys Iberian Powerhouse VivaGym
As Europe's fitness market surges, Providence Equity Partners believes VivaGym has significant growth potential.
Amped Fitness Launches Luxury Gym With Classic Florida Architecture
Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
Crunch Fitness Uses ‘Offbeat Humor,’ Catchy Ads To Win Over Gen Z
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
