Gyms
24 Hour Fitness Highlights Facility Upgrades in New Campaign
24 Hour Fitness is launching its “Results Your Way” strategy, highlighting personal training, remodeled clubs and recovery spaces.
Crunch Fitness Leans Into ‘90s Nostalgia With Hype Williams-Led Campaign
Crunch's new “Feel More” campaign leans into music, nostalgia and social connection as Gen Z seeks community-driven fitness experiences.
Planet Fitness Returns to Times Square for New Year’s Eve
Planet Fitness returns to Times Square as the gym giant caps a strong year driven by Gen Z growth and new wellness amenities.
Americans Plan To Spend $60B on Fitness in 2026, Cut Back on Other Expenses Instead
A new survey finds fitness is a top spending priority for Americans, with respondents saying they'll cut back on dining out and travel before gym memberships.
Vasa Fitness Nears 70 Locations Amid Continued Growth
Vasa Fitness added seven new clubs and 335,000 new members this year as it stakes its claim as one of the industry's top HVLP gym brands
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
Villa Sport Acquires Crunch Fitness Gyms in Idaho, a Suddenly Hot Market
Villa Sport has acquired six Crunch Fitness clubs in Idaho, expanding its Treasure Valley footprint as brands eye the region.
The Edge Fitness Clubs Invests $25M in Upgrades, New Class Formats
The Edge is rolling out its largest reinvestment yet, upgrading equipment, amenities and branding as it brings boutique-style classes to big-box gyms.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
New App Launches as Review Platform for Hotel Gyms. Can It Catch On?
TravelTone is bringing transparency to hotel gyms and on-the-road fitness, using community reviews and photos from travelers.
