Gyms

Planet Fitness Opened Nearly 200 Gyms in 2025, New Metrics Show

Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.

Retro Fitness Bets on Retention With 3-Month Free Trial in January

As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.

Energie Fitness Unveils Brand Revamp, New Class & Wellness Offerings

U.K.-based Energie Fitness is changing things up for the new year, including a new logo, expanded class offerings and digital upgrades.

24 Hour Fitness gym exterior

24 Hour Fitness Sold to Founder Mark Mastrov, PE Firm

Mark Mastrov is returning to 24 Hour Fitness as owner and executive chair after partnering with LongRange Capital to acquire the gym chain he founded.

A hot air balloon floats above Riyadh’s skyline at sunrise, with modern skyscrapers emerging through a warm, hazy sky.

GymNation’s Newest Innovation: A Workout Class Inside a Hot Air Balloon

GymNation has launched the world’s highest gym class, which takes place in a hot air balloon above soaring above Riyadh, Saudi Arabia.

Equinox

Equinox Warns Against the Dangers of AI in Provocative Ad Campaign

Artificial intelligence may be changing life fast, but one thing remains predictable: Equinox opening the year with a controversial advertising splash.

woman does a body scan at Anytime Fitness
member exclusive

How Health Tech Is Transforming Gyms & Clubs

From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.

turf field inside a Planet Fitness gym

Top Planet Fitness Franchisee Sees Success Following $7M Reinvestment

Taymax Group, a Planet Fitness operator with more than 150 locations, shows how to deploy capital to revamp big-box gyms for the modern era.

overweight woman is upset looking at the scale

Half of Americans Want To Lose Weight, but Only 1 in 4 Are Taking Action

Despite the rise of GLP-1s, most Americans still struggle to turn weight-loss intent into action, new Gallup data shows.

Rendering of a new Crunch Fitness gym
member exclusive

Inside Crunch Fitness’ Strategy for Building Gyms in the GLP-1 Era

As low-price gyms race to expand, Crunch is investing in community and AI-powered technology to keep members engaged for the long haul.