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man wears a Fitbit 6

Google’s Fitbit To Launch AI Health Coach as Personalized Wellness Goes Mainstream

Fitbit will preview its AI health coach for U.S. Premium users this October, part of Google’s growing push into personalized digital health.

people pose inside a yoga studio

For Gyms & Studios, Online Reviews Are King. Here’s How To Improve Yours

As consumers become more distrustful of traditional ads and influencer-led content, online reviews figure to be more important than ever.

women working out at Snap fitness gym

Snap Fitness Sees Strong Global Gym Growth After Rebrand

Minnesota-based Snap Fitness continues to open gym locations across the globe, buoyed by new branding and a revamped member app.

Fitness Apps Are Becoming More ‘Human-Like’ Thanks to AI

Pear Health Labs is using Google Cloud’s Vertex AI to offer "truly personalized coaching experiences."

Corporate Wellness Programs May Be Missing the Mark

In a controversial take, an Oxford researcher finds that offering wellness apps has almost zero impact on the modern workforce.

SoulCycle, Fitbit Partner To Offer Free Classes, Wearables

The "Fitbit & Friends” campaign will reward SoulCycle riders who wear a Fitbit device or Pixel Watch to their local studio.

Forward Lands $100M To Scale ‘World’s First AI Doctor’s Office’

Forward has raised $100 million for its "doc in a box" CarePods – an AI-powered, self-service healthcare experience in high-tech pods.

man lifts a barbell wearing Gymshark shorts

Gymshark Taps Google Cloud AI for Personalization, Expansion

Gymshark, a highly popular U.K.-based activewear brand, admitted its data management system has grown "outdated."

Google Pixel Watch Gets Health & Fitness Upgrades; Can It Challenge Apple?

Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive

Peloton Samsung

Peloton Rolls Out App That Connects to Samsung Galaxy Watches

Samsung Galaxy Watch4 and Watch5 can now connect to Peloton workout equipment, putting the devices on level footing with the Apple Watch.