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Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.
Bay Club's signature Shared Membership model is being piloted at three of its golf properties on the West Coast.
iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.
NASM has launched a revamped Golf Fitness Specialization program to help trainers boost golfers’ performance and reduce injuries.
Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.
For personal trainers exploring unique ways to integrate wellness and community into their offerings, Soba Golf presents a unique case study.
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