golf

Bryson DeChambeau Leads Investor Group to Acquire Sportsbox AI

Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.

attendees walk the trade show floor at the PGA Show 2026

Why Golf Clubs Are Investing in Wellness Tech & Racket Sports

Fitness, recovery and racket sports took center stage at the PGA Show, signaling how private clubs are adapting to changing consumer preferences.

people golf together at a Bay Club course

Bay Club Expands Shared Memberships to Golf Properties

Bay Club's signature Shared Membership model is being piloted at three of its golf properties on the West Coast.

Arcis Golf Club - scenery pic

iFIT Tees Up Golf Fitness Content With Arcis Partnership

iFIT teams up with Arcis Golf to launch golf fitness content, tapping into the sport's growing demand for performance training and tech.

Golfers on the green.

NASM Reimagines Golf Training With New Course

NASM has launched a revamped Golf Fitness Specialization program to help trainers boost golfers’ performance and reduce injuries.

Reebok golf shoes

Reebok Returns to Golf with Footwear and Apparel Lineup

Reebok is launching the Reebok Golf for both seasoned professionals and amateurs to the sport on March 25.

Golf tee and golf ball

Soba Golf Unites Mental Health & Athleticism

For personal trainers exploring unique ways to integrate wellness and community into their offerings, Soba Golf presents a unique case study.