Gen Z
Lululemon Cuts Full-Year Guidance as Competitors Circle
It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.
The 5 Trends to Watch in Athleisure, Per Report
The global athleisure market size — projected to grow by $176.3 billion from 2024 to 2028 — is being driven by online shopping,
Orangetheory to Host Fall-Inspired ‘PSL’ Workout Event
The fall season is just around the corner, and to celebrate, Orangetheory Fitness is kicking off the fall season with its "PSL" workout event
Gen Z’s Affinity for Fitness is Reshaping Residential Real Estate
Gen Z is doing more than just taking over the gym — their investment in fitness and wellness is influencing residential real estate design.
Talkspace, FlexIt Host Outdoor Fitness Classes for NYC Teens
In a bid to give Gen Z more wellness options, FlexIt's certified personal trainers will lead 45-minute classes in an inclusive group fitness format.
Gen Z Loves the Gym, Finds Report Spotlighting Young Fitness Consumers
The majority of Gen Z is active and 73% are members or users of health clubs, gyms or studios, according to data from ABC Fitness.
How Les Mills & Its Gym Partners Are Meeting Fitness Trends in 2024
Les Mills' plan includes the brand's Limited Edition Collection of science-backed workout programs, driven in large part by Gen Z.
How Fitness Brands Can Attract & Retain Gen Z Talent
How can gym managers create a workplace that prioritizes Gen Z’s unique needs? A NASM-certified wellness coach shares her tips.
Gym Utilization Rates Crush Pre-Pandemic Levels, Data Shows
Q1 check-ins have nearly doubled from pre-pandemic levels while demand for personal training soars, according to a report from ABC Fitness.
As Gen Z Embraces Gyms, Questions Around Filming Etiquette Emerge
As digital natives, Gen Z has been instrumental in integrating social media into every aspect of gym culture, including filming workouts.
