Gen Z
US Alcohol Consumption Hits Record Low Amid Wellness Shift
U.S. alcohol consumption hits record lows as Gallup reports sharp declines, especially among Gen Z and women.
With Gen Z Prioritizing Mental Health, Colleges Are Building Expansive Wellness Hubs
Moravian University’s new HUB puts wellness, mental health and belonging at the heart of campus life, joining several universities.
Nature’s Truth, Natural Vitality Launch Gen Z College Supplement Tour
Nature’s Truth and Natural Vitality launch a Gen Z-focused “Take Your Vitamins” college tour with product sampling.
Fitness Fan Favorite Chlorophyll Water Earns Clean Label Project Certification
Chlorophyll Water, a bottled water brand found inside fitness studios like Barry's and Pure Barre, has again earned Clean Label Project Certification.
5 Wellness Micro-Trends Defining the Future of Well-Being
Discover 5 emerging wellness micro-trends from the Global Wellness Institute’s latest report, from AI-powered tools to neuroaesthetics.
CityPickle To Open Flagship Club & HQ in Times Square
CityPickle’s Times Square flagship will feature seven courts, a bar, and lounge, marking its first year-round NYC club and new corporate HQ.
Vasa Fitness Debuts First-Ever Cold Plunge at New Colorado Location
Vasa Fitness opens its fourth Colorado Springs gym featuring its first cold plunge as the HVLP brand seeks to appeal to Gen Z.
Across the World, Gen Z Values Wellness Over Career Success, Study Finds
Across the world, young adults are prioritizing their physical and mental health over wealth and career success, a new study finds.
Ladder Partners With Diplo’s Run Club for Strength Training Tour
Ladder has partnered with Diplo’s Run Club to launch a nationwide strength training tour featuring a mobile gym and carnival-style challenge.
What the 4-2-1 Workout Trend on TikTok Reveals About Today’s Fitness Consumers
The 4-2-1 workout trend on TikTok reflects five of the current expectations of fitness consumers in 2025. Let's dive in.
