Gen Z
Planet Fitness Sets Gen Z Record With Nearly 4M Teens in Summer Program
Over 3.7 million teens joined Planet Fitness’ free High School Summer Pass program, logging 19 million workouts and fueling Gen Z growth.
The Gym Group Reports Gen Z Makes Up 40% of Members Amid Strong Growth
The Gym Group reported H1 2025 revenue up 8% to £121M as it expands past 250 sites and targets Gen Z, who now make up 40% of its member base.
Running, Outdoor Yoga Are TikTok’s Hottest Fitness Trends
TikTok reveals its top two fitness trends, highlighting how Gen Z is turning social content into real-world workouts.
Ketogenic Diet Shows Promise for College Students Battling Depression
A small Ohio State study found a ketogenic diet showed promise in reducing symptoms in college students battling depression.
Survey Shows Exactly Where Booze Is Losing Its Buzz in the US
Alcohol use in the U.S. has fallen to near a 90-year low, with Gen Z driving the shift for NA beer, mocktails and zero-proof spirits.
Gen Z Makes Fitness a Top Spending Priority, Outpacing Streaming & Dining
The Gym Group’s Gen Z Fitness Pulse Report finds that nearly half of Gen Z-ers rank fitness as a top spending priority.
NYC To Host Biggest Sober Dance Party in US History With Daybreaker, FlavCity
Daybreaker and FlavCity are throwing the largest alcohol-free dance party in U.S. history, blending music and wellness at NYC’s Pier 17.
Ulta Beauty Raises Outlook, Sees Billion-Dollar Future in Wellness
Ulta Beauty lifted its outlook after Q2 sales growth, leaning into wellness as a billion-dollar opportunity as self-care trends rise.
Gallup Data Shows a Western Well-Being Lag
Gallup data shows global thriving is rising, but Western nations are falling behind. Here's how fitness and wellness brands can respond.
SoulCycle, The Zero Proof Partner as Sober-Curious Trend Rises
The Zero Proof has partnered with SoulCycle for a Hamptons activation offering non-alcoholic drinks to riders ahead of a national rollout.
