Gen Z
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
Consumers Are Spending More on Self-Care, Less on Alcohol as Holidays Approach
As rising costs and tighter budgets shape consumer behavior, NIQ data shows where consumers are looking to spend their gift giving dollars.
Gen Z Is Pushing Work Toward Wellness, Whether Employers Like It or Not
Gen Z may be burned out, but they're driving a workplace wellness revolution, Wellhub’s 2026 report reveals.
Whole Foods Says These TikTok-Born Food Trends Are Headed for Your Cart in 2026
Whole Foods predicts a rise in better-for-you foods, including beef tallow, fiber-rich ingredients and fancy frozen meals.
People Are Joining Gyms for Social Connection, New Data Shows
According to ABC Fitness, social interaction and connection are driving consumers to join gyms, studios and other fitness communities.
