Gen Z
Labor Unions Are Coming for the Fitness Industry, Threatening a Long-Held Power Dynamic
The fitness industry has historically avoided labor unrest, but organizers say that dynamic is under strain as Gen Z workers challenge low wages and erratic scheduling.
Wellhub Is Now Using AI To Match Workers With Personalized Wellness Routines
Wellhub is rolling out AI-driven personalization as part of its “Wellness Season” push for employers resetting benefits in 2026.
Mental Health Moves Up the Resolution List for 2026, APA Finds
Muscle building and eating better are getting company in 2026, as more Americans say they plan to focus on their […]
Taylor Swift-Inspired Fitness Class Tops Charts, Plans Tour
Swiftie Liftie, a Taylor Swift-inspired fitness class, is selling out in minutes and preparing to expand to new cities.
Chipotle Capitalizes on America’s Protein Obsession
Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.
Gyms Are Winning Gen Z, but Cancellation Issues Emerge
Gen Z now accounts for nearly half of new gym joins, but rising cancellations reveal why retention is the next challenge.
Young People Are Driving a Surge in Triathlon Sign-Ups
Ironman Participation among athletes under 30 grew 35% this year, while the 30–34 age group remained the largest category.
Running Rules but Walking Is Booming, Too, Strava Data Shows
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
The New Nightlife Is at the Gym — It’s Called ‘Soft Clubbing’
Bay Club, a luxury fitness and wellness operator on the West Coast, is helping alcohol-weary Gen Z-ers find new ways to connect socially.
New Report Shows Gen Z & Millennials Love Strength Training, Wearables
A new EGYM report reveals how Gen Z and Millennials are reshaping gyms around strength and data, and shares what operators need to know.
