Gen X
The Gym Venice Targets Age 40+ Members With Smarter Training
At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.
Older Adults Feel Less Sore After Exercise, Study Finds
New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.
Survey Reveals How Much Americans Are Willing to Spend for a Longer Life
A survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make
Disconnected Fitness: Primal Movement Trend Offers Opportunity for Boutique Fitness
As remote work grows, the primal movement trend is appealing since it doesn't require equipment and can combat the dreaded tech-neck hump.
Report: 8 in 10 Plan on Using Apps in 2023 to Improve Health & Well-being
Who plans on using mobile apps for health and fitness purposes this year (and who doesn't) may surprise you.