Gen X

The Gym Venice Targets Age 40+ Members With Smarter Training

At The Gym Venice, the over 40 crowd get training built for real results as the fitness industry’s most overlooked demographic steps forward.

A man pushing a sled on indoor turf.

Older Adults Feel Less Sore After Exercise, Study Finds

New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.

Young woman doing a Pilates teaser

Survey Reveals How Much Americans Are Willing to Spend for a Longer Life

A survey conducted by Forbes Health and Talker Research has shed light on the financial and lifestyle sacrifices Americans are willing to make

Disconnected Fitness: Primal Movement Trend Offers Opportunity for Boutique Fitness

As remote work grows, the primal movement trend is appealing since it doesn't require equipment and can combat the dreaded tech-neck hump.

Doctor using mobile phone

Report: 8 in 10 Plan on Using Apps in 2023 to Improve Health & Well-being

Who plans on using mobile apps for health and fitness purposes this year (and who doesn't) may surprise you.